The Milwaukee Brewers have been selected as the recipient of the 2013 National Sports Forum ADchievement Overall Award of Excellence. The announcement was made during the NSF awards ceremony, which is currently being held in Orlando, Florida (January 27 – January 29).
The Brewers internal creative team, along with 2-Story, the Club’s agency located in Milwaukee, strategized and developed the campaigns and collateral pieces that were recognized with this award.
The National Sports Forum is the largest annual cross gathering of the top sports marketing, sales, promotions and event entertainment executives from throughout the broad spectrum of teams and leagues, (i.e. NFL, MLB, NBA, NHL, Minor Leagues, Racing, Colleges, etc.), in North America.
In addition to the NSF ADchievement Overall Award of Excellence, the Brewers were chosen as finalists in five advertising categories, including twice in the Alternative Media category. These categories included the following: Television, Out-of-Home, Social/Mobile Media, Print and Alternative Media.
Finalists and winners in each category were determined by an independent group of Southern California advertising experts who also determined the finalists for the NSF ADchievement Overall Award of Excellence winner through a quantitative scale. Other Finalists for this year’s Overall Award of Excellence included The Orlando Magic, Texas Motor Speedway, The St. Louis Rams, The Oakland A’s, and Maple Leaf Sports + Entertainment. In 2012, the Brewers received this same recognition at The National Sports Forum in Oklahoma City. And, in 2011, they received the National Sports Forum’s SAMMY Award (Sales, Advertising, Marketing or Management Idea of the Year) for the “Missing You” campaign, which focused on Season Seat Holder renewals.