Milwaukee Brewers to Host National PLAY Campaign

Nyjer Morgan, Brewers Athletic Training Staff, Commissioner Bud Selig, and the Taylor Hooton Foundation to educate Local Milwaukee Youth about the Importance of Leading Healthy and Active Lives

WHAT: 2012 national PLAY Campaign event to be hosted by the Milwaukee Brewers

PLAY, which stands for Promoting a L ifetime of Activity for Youth, is a public awareness campaign of the Professional Baseball Athletic Trainers Society (PBATS), in conjunction with the Taylor Hooton Foundation and MLB Charities. The PLAY Campaign educates America’s young people about the importance of living a healthy and active lifestyle, as well as important decision making regarding performance enhancing drugs (PEDs). The 2012 PLAY Campaign will host events in all 30 MLB stadiums, as well as select minor league stadiums throughout the baseball season.

Commissioner Bud Selig and Jeff Idelson, President of the National Baseball Hall of Fame, will be making an announcement at the end of the event.

WHO: NYJER MORGAN, Brewers Outfielder

BUD SELIG, Commissioner of Major League Baseball

DAN WRIGHT, Brewers Head Athletic Trainer

DAVID YEAGER, Brewers Assistant Athletic Trainer

ROGER CAPLINGER, Brewers Director of Medical Operations

JOSH SELIGMAN, Brewers Strength and Conditioning Coordinator

DON HOOTON SR., Taylor Hooton Foundation


WHEN: Tuesday, August 7 | 10:30 a.m. – 12:30 p.m. (On-field event with athletic trainers and Nyjer Morgan will take place from 10:30 a.m. – 12:00 p.m. … Commissioner Selig will start his portion of the event at 12:00 p.m.)

WHY: Created in 2004, the PLAY program was formed to raise awareness about children’s health issues and the obesity epidemic in the United States. Since 2004, the PLAY campaign has conducted over 150 events inside all 30 MLB stadiums, reaching tens-of-thousands of America’s young people with positive messages about making healthy decisions and living a more active and healthy lifestyle. In 2008, the Taylor Hooton Foundation joined the PLAY campaign to incorporate its anti-steroid education and generate awareness about one of the fastest growing drugs in America. Young people often lack the education and information about training and eating the healthy way, while staying away from drugs and putting their health and lives at risk.

PLAY events run approximately two hours in length. The kids participating are divided into groups and rotate through a series of stations. Stations touch on everything from healthy eating, injury prevention, a strength and conditioning station, and education about the dangers of steroid abuse.

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